We know the feeling. We know the challenge it means to wake up before dawn, regardless of how sore you feel after yesterday’s ride, in spite of the weather, while everyone’s asleep, to go and confront that colosal road.

A road with a life of itself, decided to defeat you. We know the urge you feel to go and climb that mountain. That mountain that seems unbeatable, the one that everybody says it’s just impossible. No matter what they say, it is not impossible for you. Eventually you will conquer it. Perhaps not today or tomorrow, but you will prevail. You know it. The road will end up at your feet and nobody will have a clue. Because you don’t cycle to brag or bluff. You have nothing to prove anything to anybody but yourself. It’s a race against your own fears.

We know it. It’s in our DNA, because that mountain is our playground.